Privacy Policy

This Privacy Policy describes how Willow Core, Inc. ("Willow", "we", "us") handles information collected when you visit willow.tech or interact with the services available through it.

What we collect

Information you provide

• Email address. When you subscribe to our newsletter or fill out a contact form, we collect your email address (and any other fields you choose to fill in). Form submissions are processed through HubSpot.
• Direct communications. When you email us at info@willow.tech or submit a call request through our intake form, we receive whatever information you choose to send.

Information collected automatically

• Analytics. We use Umami, a privacy-respecting analytics service, to understand how visitors use the site. Umami does not use cookies, does not collect personal data, and does not track visitors across sites. The information collected is aggregated and anonymous: page views, referring sources, browser type, approximate country, and session duration.
• Hosting infrastructure. Our site is served via Cloudflare, which automatically logs basic request data (IP address, request time, user agent) for security and performance purposes. Cloudflare may also set functional cookies for security (for example, DDoS protection).

We do not use Google Analytics, advertising trackers, or cross-site tracking of any kind.

How we use information

We use the information we collect to:

• Send the newsletter you subscribed to (you can unsubscribe at any time)
• Respond to your inquiries
• Understand which content is useful and improve the site
• Maintain security and operational integrity

We do not sell, rent, or trade personal information.

Third-party services

The following third-party services receive information from this site, or from you when you interact with it:

• HubSpot — newsletter, contact form, and call-request form processing
• Umami Cloud — privacy-respecting analytics
• Cloudflare — hosting and edge delivery
• Calendly — meeting scheduling, used only after we send you a private booking link in response to a call request

Cookies

This site does not set its own cookies. Some third-party services (Cloudflare, HubSpot) may set functional cookies for security or session persistence. We do not set advertising or tracking cookies.

Your rights

Depending on where you live, you may have the right to:

• Access the personal data we hold about you
• Request correction or deletion of that data
• Withdraw consent (for example, by unsubscribing from the newsletter)
• Lodge a complaint with a supervisory authority

To exercise any of these rights, email info@willow.tech.

Data retention

• Newsletter subscriptions are retained until you unsubscribe.
• Contact form submissions are retained for as long as needed to respond, and for ordinary business records thereafter.
• Analytics data is retained per Umami's standard retention policy.

International transfers

Data may be processed in the United States and other countries where our service providers operate. By using the site, you consent to this transfer.

Children

This site is not directed to children under 13, and we do not knowingly collect personal information from them.

Changes to this policy

We may update this policy from time to time. The effective date at the top of this page will reflect the most recent version. Material changes will be communicated to newsletter subscribers by email.

Contact

Questions about this policy or your data can be sent to info@willow.tech.